Born helped 1337 Energy go from product concept to retail-ready experience with bold branding and conversion-driven creative. From e-commerce to packaging, we gave the brand a disruptive presence that matched its performance-first attitude—and helped position it for growth in a crowded space.
Client •
1337 Energy
Service •
Branding & Marketing
Date •
September 1, 2018
Project Overview
1337 Energy is an e-commerce energy drink brand built for gamers, athletes, and high-performance individuals. Born partnered with the team to launch a bold, unapologetic identity and build the brand from the ground up—delivering strategy, packaging, and full-stack creative for a digitally native audience. We brought clarity and edge to every touchpoint, from the can design to the checkout funnel.
Objectives
Build a Brand That Speaks to Gamers Develop a loud, modern, and visually kinetic identity that resonates with digital-native audiences.
Create an Engaging E-Commerce Experience Build a high-performance site optimized for conversions and digital promotions.
Deliver Campaigns with Edge Develop product-specific visuals, social content, and marketing funnels that position 1337 as a challenger brand.
Scope of Work
Branding & Identity Design
Designed the logo system, color palette, typography, and brand elements
Built a visual identity rooted in high-energy, gamer-centric culture
Designed custom can artwork, package labels, and promo visuals
Designed and built custom trade show booth signage and displays
Website Design & Development
Designed and developed a Shopify-based e-commerce experience
Integrated dynamic product features, social proof, and conversion-optimized layout
Delivered a system built for easy scaling as new flavors launched
Digital Marketing Assets
Created visual assets for product launches, social content, and ad campaigns
Designed email headers, launch graphics, and platform-ready promo creative
