Project Overview
Hagan Hideaway Travel is an independent travel planning service built on a simple promise: you make the memories, Daniell handles the details — no fees, just fun. Disney and Universal resorts, ocean and river cruises, all-inclusive getaways, and curated trips beyond. Born partnered with Hagan Hideaway to build a brand and website that make working with a personal travel planner feel as effortless and joyful as the vacation itself.
Objectives
- Sell the Feeling First
Open on emotion — castle lights, ocean sunsets, a kid in mouse ears — so the value of a planned trip lands before the logistics do. - Remove the Planning Anxiety
Make the process transparent: what to expect, step by step, from free quote to “come back for your next adventure.” - Make Daniell the Brand
A solo planner’s greatest asset is trust — put her firsthand experience, her face, and her clients’ words front and center. - One Clear Ask
Request Free Quote as the single, always-visible conversion, with destinations as the browse path that leads there.
Scope of Work
Born delivered a complete brand and digital presence spanning:
Brand Identity
- Developed the Hagan Hideaway visual identity — the circular travel-scene mark, italic serif wordmark, and a sunset gradient palette that runs through every button and headline
- Established a warm, personal voice: “Because memories don’t make themselves” as the through-line
Website Design & Development
- Designed and built the site on a modern visual CMS — dreamy full-bleed hero, destination cards (Disney, Universal, Cruises, All-Inclusive, More to Discover), and a soft-gradient world that stays light and browsable
- Built the eight-step “What to Expect” journey and “Why Choose Hagan Hideaway” proof section — firsthand experience, personal service, and no fees
- Request Free Quote flow with the Vacation Planning Form; client reviews woven through as social proof
- Fully responsive, fast, and easy for Daniell to update as destinations and offers change
