Project Overview
MowBros is a Colorado Springs lawn care company built on showing up on time and doing the job right — mowing, edging, seasonal cleanups, snow removal, and property maintenance for 700+ customers across the Springs. Born partnered with MowBros to build a brand and website that match the crew’s reputation: reliable, local, and a cut above. The result is a site that turns a 4.7-star Google record and 2,000+ mowed lawns into a steady stream of free-quote requests.
Objectives
- Look Like the Best Crew in Town
Give a young, hardworking local business a brand with real personality — bold, confident, and instantly recognizable on a truck, a yard sign, or a phone screen. - Convert on Trust
Put the numbers and the neighbors’ words up front — 100+ Google reviews, 700+ customers, 2,000+ lawns — so a free quote feels like the obvious next step. - Keep It Simple
A three-step process, plain-English answers to common questions, and one clear ask everywhere: Get My Free Quote.
Scope of Work
Born delivered a complete brand and digital presence spanning:
Brand Identity
- Designed the MowBros identity — the hand-cut display wordmark, “Lawncare Simplified” lockup, and an electric-green-on-forest palette built to pop in a feed and on a lawn sign
- Established the voice: “We cut grass, but better.”
Website Design & Development
- Designed and built the site on a modern visual CMS — hero with the wordmark over a striped Colorado lawn, a live Google-review badge, and Get My Free Quote as the persistent CTA
- Structured the story for conversion: proof numbers, client reviews from around the Springs, a “Great Lawn in 3 Simple Steps” process, Why We’re the Best, and an FAQ that answers scheduling, snow, and service-area questions before they’re asked
- Free-estimate form wired to confirm scheduling details within 24–48 hours
- Fully responsive and fast — built for the homeowner searching “lawn care Colorado Springs” on a phone in the driveway
