Project Overview

Swych is a high-end cannabis brand focused on clean design, premium product lines, and modern packaging. Born led the creative direction across the full identity system—from name and logo through to packaging design and website development. Every touchpoint was designed to reflect quality, trust, and elevated taste.

Objectives

• Build a Premium Cannabis Brand
  Design a modern, minimalist visual identity that reflects luxury and lifestyle sensibilities.
• Create Packaging That Sells
  Craft packaging and label systems that meet compliance while reinforcing brand values.
• Design a Custom Digital Experience
  Build a website with high-end UX and storytelling that mirrors the brand’s elevated positioning.

Scope of Work

Brand Identity & Packaging

• Developed the full brand identity, including wordmark, symbol, typography, and system
• Designed custom packaging and product labels for multiple product lines
• Established a style guide for visual consistency across retail and digital

Website Design & Development

• Designed a luxury-inspired custom site with editorial storytelling
• Built layouts for product highlights, strain education, and lifestyle integration
• Delivered a fully responsive, CMS-powered experience