American Rebel Beer Website — Brand & Website

Part of

American Rebel

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works

American Rebel Beer

Client •

American Rebel Beer

Service •

Website + Dev · Brand & Creative

Date •

March 1, 2022

Visit Site

americanrebelbeer.com is the flagship home of American Rebel Light — America's Patriotic Beer — and the digital face of a brand Born built from the can up. Born designed the American Rebel Light identity, the can and 12- and 6-pack packaging, the retail displays, the tour bus and NHRA race liveries, the race and show banners, and the digital and print campaigns; the website is where all of it lands. Built as a CMS-driven site with integrated e-commerce: the Founding Fathers campaign, the Stand Your Ground Beer manifesto, a state-by-state beer locator, the Andy Ross music tie-in, a merch shop, a media kit, and a clear pathway to the AREB investor story — all behind a compliant age gate.

Project Overview

American Rebel Light launched as a nationally distributed light lager under American Rebel Holdings, Inc. (OTC: AREB), and it needed a website that could carry a big personality: patriotic, loud, and unmistakably rebellious. americanrebelbeer.com is that home base — the place the cans, the campaigns, the music, and the distribution story all point back to.

The site is one piece of a much bigger build. Born created the American Rebel Light brand itself: the identity and style guide, the can and 12- and 6-pack packaging, the retail displays, the tour bus wrap and NHRA liveries (Matt Hagan's funny car, Leah Pruett's dragster, the drag bike), the race and show banners, the event creative from launch parties to Kid Rock's Honky Tonk in Nashville, and the digital and print advertising that surrounds it all. So when the website shows a can, a car, or a campaign, it's showing Born's work twice over. This is one of four properties in the American Rebel ecosystem.

What Born Built

Brand-first homepage
Full-bleed can renders and foam splashes, the campaign film, and the Stand Your Ground Beer manifesto set in the brand's condensed display type and orange-and-navy palette.
Beer Locator
A state-coverage page (full-state and partial-state distribution) so fans can find American Rebel Light where it's sold.
Merch Store
Integrated e-commerce catalog for the Born-designed shirts, hats, and brand gear, styled to the site rather than a bolt-on theme.
Media Kit & Press
Downloadable brand assets and press art for distributors, retailers, and media.
Music & Andy Ross
The "Music That Inspired This Great Brand" section ties the beer to CEO and country artist Andy Ross.
Invest pathway
Gone-public and Invest messaging and a persistent Invest button route interested visitors to the investor relations story.
Age gate & compliance
Age verification on entry, built into the brand experience instead of a generic overlay.

Platform & Stack

CMS-driven build with integrated e-commerce and canvas-driven hero and campaign sections
Analytics, tag management, and ad pixels for campaign attribution
Custom sections for beer locator, media kit, and product features

Part of the American Rebel Ecosystem

See the full story — brand, packaging, vehicles, events, investor work, and all four sites — on the American Rebel hub, or explore the other properties: American Rebel Beer Shop, American Rebel Holdings, and Andy Ross.