Project Overview
Distribution puts American Rebel Light on shelves; the beer shop puts it on doorsteps. American Rebel needed a storefront that could sell beer directly to consumers — which means age verification, state-by-state shipping rules, and compliant fulfillment — without losing the brand's swagger in a generic template.
Born built shop.americanrebelbeer.com as a focused, conversion-first store that lives alongside the flagship americanrebelbeer.com and the rest of the American Rebel ecosystem. Because Born also designed the cans, the packaging, and the merchandise the store sells, the shop is brand-consistent down to the koozie.
What Born Built
- Brand-matched storefront theme
Orange-and-navy palette, condensed display headlines, and can photography carried over from the flagship site so the shop reads as the same brand. - Product architecture
American Rebel Light in 24-can (16 oz) and 48-pack (12 oz) offers, merchandised for gifting and stock-ups. - The merch itself
Hats, tees, tanks, hoodies, koozies, and gift packaging designed by Born under the American Rebel Light system. - Age verification
Confirm-your-age gate on entry, styled to the brand. - Compliant shipping & fulfillment
A compliance integration for legal direct-to-consumer alcohol shipping and order routing. - Marketing plumbing
Ad pixels and tag management wired in for campaign attribution across the ecosystem.
Platform & Stack
- Hosted e-commerce platform (theme customization, product setup, checkout)
- Alcohol-compliance and fulfillment integration
- Tracking shared with the flagship site
Part of the American Rebel Ecosystem
See the full story on the American Rebel hub, or explore the other properties: American Rebel Beer, American Rebel Holdings, and Andy Ross.
