Project Overview
Andy Ross is the face of American Rebel: founder and CEO of the holding company, the artist behind the music that inspired American Rebel Beer, and a performer who tours festivals and events. His site has to work as an artist page, a founder bio, and a bridge into the wider American Rebel ecosystem at the same time.
Born built the Andy Ross brand before it built the website: the Andy Ross "The American Rebel" mark, the tour bus wrap and the 2A car, the stage banner for American Rebel Beer Presents Andy Ross, the All American Heart and Wings & Ammo event banners, posters, press one-sheets and the Andy Ross booklet, social banners and cover art, and the press kit behind appearances on Fox Business, Newsmax, and radio. andyross.com is where all of that lands — chasing the American dream as the through-line, from the stage to the safe factory to the trading floor.
What Born Built
- Story-driven homepage
Andy's journey from music to business, the Counting Cars moment, and the tour years told in bold, magazine-style sections. - Music & Tour
Streaming links and a live tour-date feed, festivals, and events. - American Rebel Beer & Invest
The beer tie-in ("burning patriotic fuel") and a Gone Public — AREB section pointing to the investor story. - Fan capture
Sign-up for exclusive content and giveaways, feeding the ecosystem's email and SMS lists. - The Andy Ross brand around it
Logo and identity, tour bus wrap, 2A car, stage and event banners, posters, press one-sheets and booklet, social banners and cover art — all designed by Born and carried into the site. - Brand-consistent design
Web-font typography, the American Rebel palette, and photography from the tour and the track.
Platform & Stack
- CMS-driven site with integrated e-commerce
- Live tour-date feed and web fonts
- Analytics and tag management shared with the ecosystem
Part of the American Rebel Ecosystem
See the full story on the American Rebel hub, or explore the other properties: American Rebel Beer, American Rebel Beer Shop, and American Rebel Holdings.
