Project Overview
American Rebel Holdings is a publicly traded company with several very different audiences: investors tracking AREB, retailers and dealers for safes and concealed-carry gear, and consumers who know the brand from the beer or from Andy Ross. americanrebel.com has to serve all of them without splitting into three websites.
Born designed and built the site as the corporate hub of the American Rebel ecosystem: one brand system, clear doors into each product line, and the investor story never more than a click away. It sits on top of the offline work Born does for the same company — the investor strategy, decks, and American Rebel booklet; the trade-show booths and show banners; the safe, concealed-carry, and apparel product renders and retail displays; and the print ads — so the website and the physical brand say the same thing.
What Born Built
- Brand architecture on one page
American Rebel Safes, Champion Safes, concealed carry (backpacks, jackets, and pockets), and American Rebel Light beer each get a dedicated section with a path to its own site or store. - Invest
A persistent Invest call-to-action and investor-facing content for AREB shareholders, aligned with the investor decks and booklet Born produces. - Press Releases
A press feed so news lands on the corporate domain and syndicates from there. - Merch & Events
Brand merchandise and an upcoming-events section covering appearances, races, trade shows, and activations. - Ongoing brand updates
Born maintains the site alongside campaigns across the ecosystem so the corporate story stays current.
Platform & Stack
- CMS-driven site with integrated e-commerce
- Analytics and tag management
- Investor-relations feed integration for press releases
Part of the American Rebel Ecosystem
See the full story on the American Rebel hub, or explore the other properties: American Rebel Beer, American Rebel Beer Shop, and Andy Ross.
